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Tradesperson working on the job at their van while Frontly books the next job for them
Answering calls right now

AI Front Desk · Answers calls 24/7

Your AI receptionist. Set up for you.

We build your call workflow around your business: your hours, answers, bookings and call routing. Frontly answers while you work. Change the wording and rules yourself anytime with our visual builder.

See it for your industry

Setup with our teamKeep your existing numberAfter-hours or full-time coverage

The short answer

What is Frontly?

Frontly is an AI receptionist that answers your business phone. It picks up every inbound call 24/7, qualifies the caller, books the appointment, and lands every booking, lead, and transcript in your Frontly dashboard for your team to act on. Our team sets up your call workflow with you, you change it yourself any time in the visual builder, and you pay a flat monthly rate with no commitment beyond the plan you pick.

HEAR IT FOR YOURSELF

Hear It Handle a Call in Your Industry

Pick your industry, read what that call sounds like, then make the same call yourself and judge the agent live.

Hear it book a patient now

Try thisCall as a patient whose crown came out at dinner and ask for the first appointment tomorrow.

Opens the Dental agent in a call window. Every tab dials a different agent, set up the way that industry works.

Sample call
A call like the one you are about to make
  1. Frontly

    Good evening, thanks for calling the practice. How can I help?

  2. Caller

    One of my crowns came out at dinner. It is not painful, but I would like it looked at.

  3. Frontly

    Sorry to hear that. A crown recement is a thirty minute visit. Have you been in to see us before?

  4. Caller

    Yes, about a year ago. My name is Priya.

  5. Frontly

    Thanks Priya. I have tomorrow at 8:40 in the morning, or Thursday at 2 in the afternoon.

  6. Caller

    Tomorrow morning works.

  7. Frontly

    Booked for 8:40 tomorrow morning. If the pain starts overnight, call back and I will page the on-call dentist.

Captured in your dashboard
Name
Priya
Type
Crown recement, 30 min
Time
Tomorrow, 8:40 AM
Escalated
No

Your script, your appointment types and your escalation rules are set during setup.

It runs in your browser. Nothing to install, no number to give us.No signup, no card, no waiting on a sales rep.Interrupt it, change your mind, ask for a human. It is the live agent, not a recording.
Answers every call, 24/7Bookings in your Frontly dashboardStored and hosted in your region: US, EU or UK

THE NUMBERS

Four Numbers Behind Every Missed Call

How fast you answer decides who wins the job, how many hours you can cover decides how many you hear about, and a front desk is the most expensive way to buy either.

21x

Better odds of qualifying a lead inside 5 minutes

Inquiries cool fast. Answering first decides who gets the conversation.

Respond First. Win More.

Source: MIT / InsideSales Lead Response Study, 2007

24/7

Every hour covered, all 365 days

Nights, weekends and holidays answered the same way as a Tuesday morning. No sick leave, no holiday cover, no turnover.

Never Miss a Call

Every caller

Answered at once, never queued

Ten calls at the same time are ten conversations, not nine busy signals.

No Hold Music

$3,000+

What a full-time receptionist often costs per month

Before benefits, payroll taxes, vacation cover or turnover. And they go home at five.

Coverage Without a Hire

Source: BLS OEWS, May 2025

HOW IT WORKS

Live in About an Hour. No Code Required.

1

Connect Your Phone

Forward your existing office line or get a dedicated AI number. No hardware. No IT project.

2

We Design Your Workflow

Our team learns how your business operates and builds a custom call flow around your exact requirements: your terminology, your hours, your rules.

3

Go Live

Frontly answers every call, handles inquiries, books appointments, and syncs to your systems automatically.

PRICING

Pick the Size That Fits Your Call Volume

One inbound plan, three sizes. Flat monthly rate, no per-call fees, live in about an hour.

EVERY CALL ANSWERED

Frontly Answer 200

$199/mo

Billed annually

200 monthly call minutes included

About 100 calls a month

Choose Answer 200
Most popular

EVERY CALL ANSWERED

Frontly Answer 400

$329/mo

Billed annually

400 monthly call minutes included

About 200 calls a month

Choose Answer 400

EVERY CALL ANSWERED

Frontly Answer 800

$599/mo

Billed annually

800 monthly call minutes included

About 400 calls a month

Choose Answer 800

Outbound campaigns, your own cloud or on-premise deployment, or custom security review? Talk to us about Enterprise →

Prices in USD, plus applicable taxes. Call volumes calculated on a 2-minute average call duration.

YOUR INDUSTRY

Built for the Way You Work

Every Frontly deployment is configured around your specific call patterns, terminology, and workflows. Pick your industry to see exactly how it works for you.

THE PRODUCT

More Than an Answering Service

Frontly doesn't just pick up the phone. It qualifies, books, follows up, and reports, so every call drives a real business outcome.

Visual Workflow Builder

Design Call Flows Without Code

1

We Build It For You

Our team designs and configures your custom workflows based on your exact business requirements.

2

Pre-Built Templates

Common scenarios like appointment bookings, after-hours answering, and follow-up calls, ready from day one.

3

Fully Customizable

Tweak every word your AI says. Make changes yourself anytime after launch.

4

Drag-and-Drop Builder

10+ building blocks you can rearrange, duplicate, and configure without code.

5

Intelligent Branching

Route calls based on caller intent, time of day, property type, or any custom rule.

Outbound calling, and deploying Frontly into your own cloud, are enterprise capabilities scoped with our team. See enterprise

See all features

WHY FRONTLY

Four Things That Make Frontly Different

Every call answered, day or night. Bookings in our own dashboard. Out of the box, live in about an hour.

It finishes the call, it does not take a message.

Most answering services hand you a name and a number. Frontly books the appointment, answers the question from your knowledge base, or transfers the caller with a spoken briefing. The work is done before you hear about it.

Bookings in your Frontly dashboard.

Every appointment, every lead, every transcript captured in one place. Your team logs in each morning and acts on what came in overnight. No spreadsheets, no voicemails, no scattered notes.

Out of the box. Live in about an hour.

We design the workflow with you and you are live in about an hour. No IT project, no commitment beyond the plan you pick. Cancel any time.

Your data stays in your region.

Customer data is stored and hosted in the region you sign up in: the US, the EU or the UK. Encrypted in transit and at rest. Larger teams can run Frontly in their own cloud or on-premise, arranged directly with us.

ENTERPRISE

Built for Larger Operations Too

Unlimited concurrent calls and outbound agents, your own cloud or on-premise, and compliance set by your contract.

An AI front desk for the whole organization

Unlimited calls at once on as many agents as you need, routed to the right team in plain words.

Your cloud or on-premise

Run Frontly in your own cloud account or data center, connected to your own systems during the call.

Compliance set by your contract

Calling rules are built into every plan. Enterprise adds requirements such as PII handling and GDPR, by contract.

How we compare

Comparing Frontly to other AI receptionists?

Side-by-side comparisons against the AI receptionist platforms, virtual receptionists, and phone systems businesses actually shortlist.

Stored and hosted in your region: US, EU, UK
Encrypted in transit and at rest
Enterprise: deploy in your own cloud or on-prem

FAQ

Frequently Asked Questions

Frontly is an AI front desk for your phone line. It answers your business calls, works out what each caller needs, and completes the approved workflow: answering the question, capturing the inquiry, booking the appointment, transferring the call, or updating a connected system. Every call lands in your Frontly dashboard with a transcript.

See every capabilityTry a live test call

An AI receptionist is a phone system that holds a natural conversation with a caller and performs front-desk tasks automatically. Unlike voicemail or an answering machine, it asks questions, understands the replies, and takes the next approved action during the call rather than leaving a message for somebody else to action later.

AI vs a human receptionist

No. A traditional answering service records a message for someone to handle later. Frontly completes the work on the call: it books the appointment, qualifies the inquiry, answers the question from your knowledge base, sends the information, or routes the caller to the right person. The difference shows up as how much is left on your desk the next morning.

Frontly vs a virtual receptionistFrontly vs OfficeHQ

A traditional IVR makes callers translate their problem into a numbered option, and routing is all it can do. Frontly lets the caller explain what they need in their own words, asks a follow-up when it is unclear, and either resolves the call outright or connects them to the right person with a spoken briefing.

See AI IVR

Frontly uses natural conversational voices built for live phone calls. It handles interruptions, follow-up questions and the many different ways people phrase the same request. The voice, greeting, tone and speaking style are all configurable. The honest way to judge is to ring it yourself rather than take our word for it.

Call the agent now

Only if you want them to be, and it is set in the greeting. Frontly can introduce itself plainly as your AI assistant, or simply answer in your business name. Businesses in regulated sectors usually disclose it and many others do not. You control the wording either way.

It can automate a large share of repeatable phone work, but it cannot do the physical front-desk job or exercise human judgment. Most businesses use Frontly for predictable phone inquiries while their people handle exceptions, relationships and whoever is standing at the counter. What share that is depends on your call mix, and it is worth measuring rather than assuming.

Usually one of four things: removing a paid after-hours or overflow service, deferring the next hire, supporting more locations with the same team, or converting more calls into completed bookings. Making an existing employee's day easier is a nice side effect, not a business case, and you should hold us to the first four.

Model it on your numbers

Ready to Answer Every Call?

Set up your AI front desk in about an hour. No commitment beyond the plan you pick.

Get Started