Frontly is an AI front desk for your phone line. It answers your business calls, works out what each caller needs, and completes the approved workflow: answering the question, capturing the inquiry, booking the appointment, transferring the call, or updating a connected system. Every call lands in your Frontly dashboard with a transcript.

What is an AI receptionist?

An AI receptionist is a phone system that holds a natural conversation with a caller and performs front-desk tasks automatically. Unlike voicemail or an answering machine, it asks questions, understands the replies, and takes the next approved action during the call rather than leaving a message for somebody else to action later.

Is Frontly just an automated answering service?

No. A traditional answering service records a message for someone to handle later. Frontly completes the work on the call: it books the appointment, qualifies the inquiry, answers the question from your knowledge base, sends the information, or routes the caller to the right person. The difference shows up as how much is left on your desk the next morning.

How is Frontly different from a traditional IVR or press-1 phone menu?

A traditional IVR makes callers translate their problem into a numbered option, and routing is all it can do. Frontly lets the caller explain what they need in their own words, asks a follow-up when it is unclear, and either resolves the call outright or connects them to the right person with a spoken briefing.

Does Frontly sound like a real person?

Frontly uses natural conversational voices built for live phone calls. It handles interruptions, follow-up questions and the many different ways people phrase the same request. The voice, greeting, tone and speaking style are all configurable. The honest way to judge is to ring it yourself rather than take our word for it.

Will callers be told they are speaking with an AI?

Only if you want them to be, and it is set in the greeting. Frontly can introduce itself plainly as your AI assistant, or simply answer in your business name. Businesses in regulated sectors usually disclose it and many others do not. You control the wording either way.

Can Frontly replace my receptionist?

It can automate a large share of repeatable phone work, but it cannot do the physical front-desk job or exercise human judgment. Most businesses use Frontly for predictable phone inquiries while their people handle exceptions, relationships and whoever is standing at the counter. What share that is depends on your call mix, and it is worth measuring rather than assuming.

What is the commercial case if we keep our receptionist anyway?

Usually one of four things: removing a paid after-hours or overflow service, deferring the next hire, supporting more locations with the same team, or converting more calls into completed bookings. Making an existing employee's day easier is a nice side effect, not a business case, and you should hold us to the first four.

How does Frontly compare with an offshore or outsourced receptionist?

An offshore receptionist suits work needing broad human judgment or general admin support. Frontly is usually stronger on repeatable phone workflows: available 24/7, takes every call at once during a spike, applies your policy identically every time, and connects to your systems. Some businesses run both, with people handling the exceptions.

Can Frontly use our existing business phone number?

Yes. In most setups your existing number forwards to Frontly, and you choose whether that is every call, only unanswered calls, only calls when the line is busy, or only after hours. Customers keep ringing the number they already know and your current phone system stays where it is.

Do we have to replace our phone system or PBX?

Usually not. Frontly runs alongside an existing cell phone, landline, VoIP or PBX setup using call forwarding or SIP. Your handsets, extensions and internal routing stay as they are. The right connection method is confirmed during setup, and it is one of the first things we check.

Can we use Frontly only after hours or when the team is busy?

Yes. Frontly can take every call, cover only outside business hours, or act as overflow when nobody answers within a set number of rings. Plenty of businesses start with after-hours only, watch what it handles, and widen the coverage from there.

Can Frontly handle several calls at the same time?

Yes, concurrently, up to the capacity configured for your service. That is what changes during a promotion, an outage, a seasonal peak or an open-house weekend: callers are not pushed to voicemail because the line is already busy, which is exactly when most businesses lose the most work.

What happens when Frontly cannot resolve a call?

It follows the escalation rules you set. It can transfer the caller, notify an on-call person, send an SMS or email, create a task, or capture a detailed message. Whoever receives it gets the caller's details and the reason for the call rather than just a name and a number.

Can Frontly transfer an urgent call to a real person?

Yes. Transfers can be triggered by what the caller asks for, the urgency, the department, the location, the time of day, or the on-call roster. Frontly collects the relevant details first and hands over with a spoken briefing, so the caller does not repeat the story they have just told.

Can Frontly book appointments and reservations?

Yes. Frontly checks availability and creates, reschedules or cancels bookings, either in its own scheduling system or in a connected platform. The exact behavior depends on the booking rules and the integration configured for your business, which we agree on during setup.

Can Frontly integrate with our CRM, calendar or business software?

Yes, where the system exposes an OAuth2 or API-key integration. That covers calendars, CRMs, practice systems, property platforms and help desks. Integrations are what let Frontly complete an action during the call instead of generating another message for staff to process later. We confirm yours during setup before you commit.

Can we control exactly what Frontly says?

Yes. You control the business information, the approved answers, the qualifying questions, the escalation rules, and which actions Frontly is allowed to take. Different workflows can run for business hours, after hours, individual locations, departments and caller types.

How do we receive what Frontly captures?

Through the Frontly dashboard as structured records: caller details, what they wanted, the outcome, the follow-up action, and the full transcript. The same information can be pushed by email or SMS, or into a connected CRM or booking system, so the right person sees it without logging in.

Where is Frontly data stored?

Your account and call records are stored and hosted in the region you sign up in: the United States, the European Union or the United Kingdom. Data is encrypted in transit and at rest. Delivering a live conversation also involves specialist speech and language providers, and our privacy page sets out that full data flow rather than reducing it to a slogan.

Does Frontly record every call?

Recording is configurable and does not have to be switched on. Where recording or transcription is used, the greeting, the consent wording, who can access it, and how long it is kept are all configured around your business and your industry's requirements.

Can Frontly speak more than one language?

Yes, on the same number. Language availability and quality depend on the voice and speech configuration selected, so any language you rely on should be tested before it goes into production. We would rather you hear it than take the claim on trust.

Does Frontly make outbound calls as well?

Outbound calling is an enterprise capability, not part of the self-serve product. The platform can run approved outbound workflows such as reminders, confirmations and follow-ups, but the consent, caller-identification and calling-hours rules differ by country and by state, so we scope every outbound program with you before anything dials. Talk to us if you need it.

How long does it take to get Frontly answering our calls?

About an hour for a standard setup. The workflows are templated by industry, so most of the work is agreeing your call types, your hours and your escalation rules. Integrations, complex booking rules and multi-location escalation paths need more testing, and we tell you upfront if yours is one of them.

How much does an AI receptionist cost?

Frontly is a flat monthly rate in US dollars, with no per-call or per-minute charges, in three sizes that scale with your monthly call minutes. The comparison worth making is not the monthly price on its own, but against the bookings completed, the paid coverage removed, and the hire deferred.

Is there a lock-in contract?

Two options. Annual is paid upfront for 12 months at the lower rate and renews automatically, with no refund if you leave early. Month to month carries no commitment, can be canceled any time, and costs more per month. The one-off setup fee is waived on annual and charged on monthly. Current figures for both are on the pricing page.

When is Frontly not the right fit?

When nearly every call needs specialist judgment, when almost all the work happens face to face, or when your call volume is so low that the occasional voicemail costs you nothing. We would rather say that upfront than sell you something that does not pay for itself.

Tradesperson working on the job at their van while Frontly books the next job for them

Answering calls right now

AI Front Desk · Always on · Every call answered

The AI front desk for yourbusiness.

Every call answered, every booking captured, every lead followed up. Around the clock.

Get Started Try a Free Test Call

See it for your industry

Live in about an hourFlat monthly rateNo lock-in24/7 coverage

The short answer

What is Frontly?

Frontly is an AI front desk that answers your business phone. It picks up every inbound call 24/7, qualifies the caller, books the appointment, and lands every booking, lead, and transcript in your Frontly dashboard for your team to act on. You are live in about an hour on a flat monthly rate, with no lock-in.

HEAR IT FOR YOURSELF

Hear It Handle a Call in Your Industry

Pick your industry, read what that call sounds like, then make the same call yourself and judge the agent live.

Hear it book a patient now

Try thisCall as a patient whose crown came out at dinner and ask for the first appointment tomorrow.

Opens the Dental agent in a call window. Every tab dials a different agent, set up the way that industry works.

Sample call

A call like the one you are about to make

Frontly
Good evening, thanks for calling the practice. How can I help?
Caller
One of my crowns came out at dinner. It is not painful, but I would like it looked at.
Frontly
Sorry to hear that. A crown recement is a thirty minute visit. Have you been in to see us before?
Caller
Yes, about a year ago. My name is Priya.
Frontly
Thanks Priya. I have tomorrow at 8:40 in the morning, or Thursday at 2 in the afternoon.
Caller
Tomorrow morning works.
Frontly
Booked for 8:40 tomorrow morning. If the pain starts overnight, call back and I will page the on-call dentist.

Captured in your dashboard

Name: Priya
Type: Crown recement, 30 min
Time: Tomorrow, 8:40 AM
Escalated: No

Your script, your appointment types and your escalation rules are set during setup.

It runs in your browser. Nothing to install, no number to give us.No signup, no card, no waiting on a sales rep.Interrupt it, change your mind, ask for a human. It is the live agent, not a recording.

Answers every call, 24/7Bookings in your Frontly dashboardStored and hosted in your region: US, EU or UK

THE NUMBERS

Four Numbers Behind Every Missed Call

How fast you answer decides who wins the job, how many hours you can cover decides how many you hear about, and a front desk is the most expensive way to buy either.

21x

Higher chance to win when you respond instantly

Customers choose the first business that responds. Delays mean lost deals.

Respond First. Win More.

24/7

Every hour covered, all 365 days

Nights, weekends and holidays answered the same way as a Tuesday morning. No sick leave, no holiday cover, no turnover.

Never Miss a Call

Every caller

Answered at once, never queued

Ten calls at the same time are ten conversations, not nine busy signals.

No Hold Music

$3,000+

What a full-time receptionist often costs per month

Before benefits, payroll taxes, vacation cover or turnover. And they go home at five.

Coverage Without a Hire

HOW IT WORKS

Live in About an Hour. No Code Required.

Connect Your Phone

Forward your existing office line or get a dedicated AI number. No hardware. No IT project.

We Design Your Workflow

Our team learns how your business operates and builds a custom call flow around your exact requirements: your terminology, your hours, your rules.

Go Live

Frontly answers every call, handles inquiries, books appointments, and syncs to your systems automatically.

Connect Your Phone

Forward your existing office line or get a dedicated AI number. No hardware. No IT project.

We Design Your Workflow

Our team learns how your business operates and builds a custom call flow around your exact requirements: your terminology, your hours, your rules.

Go Live

Frontly answers every call, handles inquiries, books appointments, and syncs to your systems automatically.

PRICING

Pick the Size That Fits Your Call Volume

One inbound plan, three sizes. Flat monthly rate, no per-call fees, live in about an hour.

EVERY CALL ANSWERED

Frontly Answer 10

$149/mo

Billed annually

200 monthly call minutes included

About 100 calls a month

Choose Answer 10

Frontly Answer 20

$249/mo

Billed annually

400 monthly call minutes included

About 200 calls a month

Choose Answer 20

EVERY CALL ANSWERED

Frontly Answer 40

$449/mo

Billed annually

800 monthly call minutes included

About 400 calls a month

Choose Answer 40

Outbound campaigns, your own cloud or on-premise deployment, or custom security review? Talk to us about Enterprise →

Prices in USD, plus applicable taxes. Call volumes calculated on a 2-minute average call duration.

YOUR INDUSTRY

Built for the Way You Work

Every Frontly deployment is configured around your specific call patterns, terminology, and workflows. Pick your industry to see exactly how it works for you.

After-Hours Front Desk

Cover the phone once the team goes home. Frontly answers the routine questions, escalates the genuine emergencies to your on-call person, and takes a message for everything else. Every call logged in your Frontly dashboard.

Your on-call person answers every call, when only a fraction actually need them

See how it works

Compare all 13 industries side by side

THE PRODUCT

Visual Workflow Builder

Design Call Flows Without Code

We Build It For You

Our team designs and configures your custom workflows based on your exact business requirements.

Pre-Built Templates

Common scenarios like appointment bookings, after-hours answering, and follow-up calls, ready from day one.

Fully Customizable

Tweak every word your AI says. Make changes yourself anytime after launch.

Drag-and-Drop Builder

10+ building blocks you can rearrange, duplicate, and configure without code.

Intelligent Branching

Route calls based on caller intent, time of day, property type, or any custom rule.

Outbound calling, and deploying Frontly into your own cloud, are enterprise capabilities scoped with our team. See enterprise

See all features

START FROM YOUR GOAL

What are you trying to fix?

Jump straight to the capability that solves the problem you have today.

I keep missing calls

Every missed call is a customer who rings someone else. See how Frontly answers every inbound call 24/7, books the appointment, and captures the lead.

Stop missing calls

I need to make calls at scale

Reminders, follow-ups, arrears, and sales discovery without tying up your team. See how the Outbound Agent dials hundreds of contacts automatically.

Run outbound campaigns

I run on appointments

For clinics, salons, trades, and any booking-based business: see how Frontly checks availability and books appointments during the call.

Fill the appointment book

I run multiple teams or locations

Send every caller to the right office, team, or specialist automatically, and warm-transfer to a human when needed. See how call routing works.

Route across teams

WHY FRONTLY

Four Things That Make Frontly Different

Every call answered, day or night. Bookings in our own dashboard. Out of the box, live in about an hour.

It finishes the call, it does not take a message.

Most answering services hand you a name and a number. Frontly books the appointment, answers the question from your knowledge base, or transfers the caller with a spoken briefing. The work is done before you hear about it.

Bookings in your Frontly dashboard.

Every appointment, every lead, every transcript captured in one place. Your team logs in each morning and acts on what came in overnight. No spreadsheets, no voicemails, no scattered notes.

Out of the box. Live in about an hour.

We design the workflow with you and you are live the same business day. No IT project, no lock-in. Cancel any time.

Your data stays in your region.

Customer data is stored and hosted in the region you sign up in: the US, the EU or the UK. Encrypted in transit and at rest. Larger teams can run Frontly in their own cloud or on-premise, arranged directly with us.

ENTERPRISE

When Standard SaaS Is Not the Answer

Larger operations come to us for three things the self-serve product does not cover: Frontly running inside their own cloud account or data center, outbound calling programs, and data controls written to their policy. Each one is scoped in a conversation.

Your environment, not ours

Deploy the Frontly stack into the cloud account you already own, or on-premise in your own data center. Call records and customer data stay inside your network boundary, under the controls your team already runs.

Outbound calling programs

Reminders, recalls, follow-ups, and campaigns placed as AI calls, with up to 200 agents dialing in parallel. Designed and run with our team under an enterprise engagement, never switched on from a plan.

Advanced data and security

Storage and hosting in the region you choose, the US, the EU, or the UK, is standard on every tier. Enterprise adds retention windows set to your policy, single sign-on, role-based access, and terms written for your review process.

See Frontly Enterprise

How we compare

Comparing Frontly to other AI receptionists?

Side-by-side comparisons against the AI receptionist platforms, virtual receptionists, and phone systems businesses actually shortlist.

See the full comparison

Stored and hosted in your region: US, EU, UK

Encrypted in transit and at rest

Enterprise: deploy in your own cloud or on-prem

FAQ

Frequently Asked Questions

Ready to Answer Every Call?

Set up your AI front desk in about an hour. No lock-in. No credit card required.

Get Started Try a Free Test Call

The AI front desk for yourbusiness.

What is Frontly?

Hear It Handle a Call in Your Industry

Hear it book a patient now

Hear it take a new matter now

Hear it book a job now

Hear it book a showing now

Hear it take a reservation now

Hear it triage a ticket now

Four Numbers Behind Every Missed Call

Live in About an Hour. No Code Required.

Connect Your Phone

We Design Your Workflow

Go Live

Connect Your Phone

We Design Your Workflow

Go Live

Pick the Size That Fits Your Call Volume

Frontly Answer 10

Frontly Answer 20

Frontly Answer 40

Built for the Way You Work

After-Hours Front Desk

AI IVR

Real Estate Brokerages

Property Management

Trades & Home Services

Dental Practices

Primary Care Clinics

Law Firms & Legal Practices

IT Services & MSPs

Accounting & Bookkeeping

Hotels & Hospitality

General Reception

Small Business

More Than an Answering Service

Visual Workflow Builder

We Build It For You

Pre-Built Templates

Fully Customizable

Drag-and-Drop Builder

Intelligent Branching

Cross-Call Memory

Frontly Dashboard

Every Booking In One Place

Full Transcript on Every Call

Cross-call History at a Glance

Email + SMS as Workflow Tools

Live Status At a Glance

Outbound Campaigns, on an Enterprise Plan

Not Part of a Self-Serve Plan

Built On Rules You Approve

Same Workflow Designer

Real-Time Call Outcomes

What are you trying to fix?

I keep missing calls

I need to make calls at scale

I run on appointments

I run multiple teams or locations

Four Things That Make Frontly Different

It finishes the call, it does not take a message.

Bookings in your Frontly dashboard.

Out of the box. Live in about an hour.

Your data stays in your region.

When Standard SaaS Is Not the Answer

Your environment, not ours

Outbound calling programs

Advanced data and security

Comparing Frontly to other AI receptionists?

Frequently Asked Questions

What is Frontly?

What is an AI receptionist?

Is Frontly just an automated answering service?

How is Frontly different from a traditional IVR or press-1 phone menu?

Does Frontly sound like a real person?

Will callers be told they are speaking with an AI?

Can Frontly replace my receptionist?

What is the commercial case if we keep our receptionist anyway?

How does Frontly compare with an offshore or outsourced receptionist?

Can Frontly use our existing business phone number?