
AI Front Desk · Answers calls 24/7
Your AI receptionist. Set up for you.
We build your call workflow around your business: your hours, answers, bookings and call routing. Frontly answers while you work. Change the wording and rules yourself anytime with our visual builder.
See it for your industry
The short answer
What is Frontly?
Frontly is an AI receptionist that answers your business phone. It picks up every inbound call 24/7, qualifies the caller, books the appointment, and lands every booking, lead, and transcript in your Frontly dashboard for your team to act on. Our team sets up your call workflow with you, you change it yourself any time in the visual builder, and you pay a flat monthly rate with no commitment beyond the plan you pick.
HEAR IT FOR YOURSELF
Hear It Handle a Call in Your Industry
Pick your industry, read what that call sounds like, then make the same call yourself and judge the agent live.
Hear it book a patient now
Try thisCall as a patient whose crown came out at dinner and ask for the first appointment tomorrow.
Opens the Dental agent in a call window. Every tab dials a different agent, set up the way that industry works.
Your script, your appointment types and your escalation rules are set during setup.
Hear it take a new matter now
Try thisCall as someone rear-ended last week and ask whether you have a case worth bringing in.
Opens the Legal agent in a call window. Every tab dials a different agent, set up the way that industry works.
Your script, your appointment types and your escalation rules are set during setup.
Hear it book a job now
Try thisCall as a homeowner with a leaking water heater and ask for someone out today.
Opens the Trades agent in a call window. Every tab dials a different agent, set up the way that industry works.
Your script, your appointment types and your escalation rules are set during setup.
Hear it book a showing now
Try thisCall as a buyer asking whether the three bedroom listing is still available to see.
Opens the Real Estate agent in a call window. Every tab dials a different agent, set up the way that industry works.
Your script, your appointment types and your escalation rules are set during setup.
Hear it take a reservation now
Try thisCall as a guest asking for a quiet room for two nights this weekend, arriving late.
Opens the Hotels agent in a call window. Every tab dials a different agent, set up the way that industry works.
Your script, your appointment types and your escalation rules are set during setup.
Hear it triage a ticket now
Try thisCall as an office manager whose whole team has just lost access to email.
Opens the IT Services agent in a call window. Every tab dials a different agent, set up the way that industry works.
Your script, your appointment types and your escalation rules are set during setup.
THE NUMBERS
Four Numbers Behind Every Missed Call
How fast you answer decides who wins the job, how many hours you can cover decides how many you hear about, and a front desk is the most expensive way to buy either.
21x
Better odds of qualifying a lead inside 5 minutes
Inquiries cool fast. Answering first decides who gets the conversation.
Source: MIT / InsideSales Lead Response Study, 2007
24/7
Every hour covered, all 365 days
Nights, weekends and holidays answered the same way as a Tuesday morning. No sick leave, no holiday cover, no turnover.
Every caller
Answered at once, never queued
Ten calls at the same time are ten conversations, not nine busy signals.
$3,000+
What a full-time receptionist often costs per month
Before benefits, payroll taxes, vacation cover or turnover. And they go home at five.
Source: BLS OEWS, May 2025
HOW IT WORKS
Live in About an Hour. No Code Required.
Connect Your Phone
Forward your existing office line or get a dedicated AI number. No hardware. No IT project.
We Design Your Workflow
Our team learns how your business operates and builds a custom call flow around your exact requirements: your terminology, your hours, your rules.
Go Live
Frontly answers every call, handles inquiries, books appointments, and syncs to your systems automatically.
PRICING
Pick the Size That Fits Your Call Volume
One inbound plan, three sizes. Flat monthly rate, no per-call fees, live in about an hour.
EVERY CALL ANSWERED
Frontly Answer 200
$199/mo
Billed annually
200 monthly call minutes included
About 100 calls a month
EVERY CALL ANSWERED
Frontly Answer 400
$329/mo
Billed annually
400 monthly call minutes included
About 200 calls a month
EVERY CALL ANSWERED
Frontly Answer 800
$599/mo
Billed annually
800 monthly call minutes included
About 400 calls a month
Outbound campaigns, your own cloud or on-premise deployment, or custom security review? Talk to us about Enterprise →
Prices in USD, plus applicable taxes. Call volumes calculated on a 2-minute average call duration.
YOUR INDUSTRY
Built for the Way You Work
Every Frontly deployment is configured around your specific call patterns, terminology, and workflows. Pick your industry to see exactly how it works for you.
THE PRODUCT
More Than an Answering Service
Frontly doesn't just pick up the phone. It qualifies, books, follows up, and reports, so every call drives a real business outcome.
Visual Workflow Builder
Design Call Flows Without Code
We Build It For You
Our team designs and configures your custom workflows based on your exact business requirements.
Pre-Built Templates
Common scenarios like appointment bookings, after-hours answering, and follow-up calls, ready from day one.
Fully Customizable
Tweak every word your AI says. Make changes yourself anytime after launch.
Drag-and-Drop Builder
10+ building blocks you can rearrange, duplicate, and configure without code.
Intelligent Branching
Route calls based on caller intent, time of day, property type, or any custom rule.
Cross-Call Memory
Your AI Remembers Every Caller
- Returning callers recognized instantly
- Caller preferences and history recalled across every call
- No repeating themselves, ever
- Full caller history at your fingertips
Frontly Dashboard
Your Cockpit For Every Call, Booking and Outcome
Every Booking In One Place
Every booking lands in your Frontly dashboard. Your team logs in each morning and acts on what came in overnight.
Full Transcript on Every Call
Every conversation is transcribed and stored. No more 'what did the caller actually say' guessing.
Cross-call History at a Glance
See every call from a returning customer, with the AI's qualifying answers and outcome already tagged.
Email + SMS as Workflow Tools
Configure the AI to email a confirmation, SMS a reminder, or alert your on-call team. Built in as a workflow tool, so there is nothing extra to set up.
Live Status At a Glance
Watch active calls, queue depth and capacity across your AI agents from a single screen.
Outbound Campaigns, on an Enterprise Plan
The Same Platform, Pointed Outward, Scoped With Our Team
Not Part of a Self-Serve Plan
Outbound is an enterprise capability. We scope the program, the calling rules and the commercials with you before anything dials.
Built On Rules You Approve
Consent, caller identification and permitted calling hours differ by country and by state. Your program is configured to the ones that apply to you.
Same Workflow Designer
Outbound flows are built in the same drag-and-drop builder your inbound agent uses, so there is no second system to learn.
Real-Time Call Outcomes
Track results as they happen: confirmations, callbacks requested, voicemails left. Full reporting on every call placed.
Outbound calling, and deploying Frontly into your own cloud, are enterprise capabilities scoped with our team. See enterprise
See all featuresSTART FROM YOUR GOAL
What are you trying to fix?
Jump straight to the capability that solves the problem you have today.
I keep missing calls
Every missed call is a customer who rings someone else. See how Frontly answers every inbound call 24/7, books the appointment, and captures the lead.
Stop missing callsI need to make calls at scale
Reminders, follow-ups, arrears, and sales discovery without tying up your team. See how the Outbound Agent dials hundreds of contacts automatically.
Run outbound campaignsI run on appointments
For clinics, salons, trades, and any booking-based business: see how Frontly checks availability and books appointments during the call.
Fill the appointment bookI run multiple teams or locations
Send every caller to the right office, team, or specialist automatically, and warm-transfer to a human when needed. See how call routing works.
Route across teamsWHY FRONTLY
Four Things That Make Frontly Different
Every call answered, day or night. Bookings in our own dashboard. Out of the box, live in about an hour.
It finishes the call, it does not take a message.
Most answering services hand you a name and a number. Frontly books the appointment, answers the question from your knowledge base, or transfers the caller with a spoken briefing. The work is done before you hear about it.
Bookings in your Frontly dashboard.
Every appointment, every lead, every transcript captured in one place. Your team logs in each morning and acts on what came in overnight. No spreadsheets, no voicemails, no scattered notes.
Out of the box. Live in about an hour.
We design the workflow with you and you are live in about an hour. No IT project, no commitment beyond the plan you pick. Cancel any time.
Your data stays in your region.
Customer data is stored and hosted in the region you sign up in: the US, the EU or the UK. Encrypted in transit and at rest. Larger teams can run Frontly in their own cloud or on-premise, arranged directly with us.
ENTERPRISE
Built for Larger Operations Too
Unlimited concurrent calls and outbound agents, your own cloud or on-premise, and compliance set by your contract.
An AI front desk for the whole organization
Unlimited calls at once on as many agents as you need, routed to the right team in plain words.
Your cloud or on-premise
Run Frontly in your own cloud account or data center, connected to your own systems during the call.
Compliance set by your contract
Calling rules are built into every plan. Enterprise adds requirements such as PII handling and GDPR, by contract.
How we compare
Comparing Frontly to other AI receptionists?
Side-by-side comparisons against the AI receptionist platforms, virtual receptionists, and phone systems businesses actually shortlist.
FAQ
Frequently Asked Questions
Frontly is an AI front desk for your phone line. It answers your business calls, works out what each caller needs, and completes the approved workflow: answering the question, capturing the inquiry, booking the appointment, transferring the call, or updating a connected system. Every call lands in your Frontly dashboard with a transcript.
An AI receptionist is a phone system that holds a natural conversation with a caller and performs front-desk tasks automatically. Unlike voicemail or an answering machine, it asks questions, understands the replies, and takes the next approved action during the call rather than leaving a message for somebody else to action later.
No. A traditional answering service records a message for someone to handle later. Frontly completes the work on the call: it books the appointment, qualifies the inquiry, answers the question from your knowledge base, sends the information, or routes the caller to the right person. The difference shows up as how much is left on your desk the next morning.
A traditional IVR makes callers translate their problem into a numbered option, and routing is all it can do. Frontly lets the caller explain what they need in their own words, asks a follow-up when it is unclear, and either resolves the call outright or connects them to the right person with a spoken briefing.
Frontly uses natural conversational voices built for live phone calls. It handles interruptions, follow-up questions and the many different ways people phrase the same request. The voice, greeting, tone and speaking style are all configurable. The honest way to judge is to ring it yourself rather than take our word for it.
Only if you want them to be, and it is set in the greeting. Frontly can introduce itself plainly as your AI assistant, or simply answer in your business name. Businesses in regulated sectors usually disclose it and many others do not. You control the wording either way.
It can automate a large share of repeatable phone work, but it cannot do the physical front-desk job or exercise human judgment. Most businesses use Frontly for predictable phone inquiries while their people handle exceptions, relationships and whoever is standing at the counter. What share that is depends on your call mix, and it is worth measuring rather than assuming.
Usually one of four things: removing a paid after-hours or overflow service, deferring the next hire, supporting more locations with the same team, or converting more calls into completed bookings. Making an existing employee's day easier is a nice side effect, not a business case, and you should hold us to the first four.
An offshore receptionist suits work needing broad human judgment or general admin support. Frontly is usually stronger on repeatable phone workflows: available 24/7, takes every call at once during a spike, applies your policy identically every time, and connects to your systems. Some businesses run both, with people handling the exceptions.
Yes. In most setups your existing number forwards to Frontly, and you choose whether that is every call, only unanswered calls, only calls when the line is busy, or only after hours. Customers keep ringing the number they already know and your current phone system stays where it is.
Usually not. Frontly runs alongside an existing cell phone, landline, VoIP or PBX setup using call forwarding or SIP. Your handsets, extensions and internal routing stay as they are. The right connection method is confirmed during setup, and it is one of the first things we check.
Yes. Frontly can take every call, cover only outside business hours, or act as overflow when nobody answers within a set number of rings. Plenty of businesses start with after-hours only, watch what it handles, and widen the coverage from there.
Yes, concurrently, up to the capacity configured for your service. That is what changes during a promotion, an outage, a seasonal peak or an open-house weekend: callers are not pushed to voicemail because the line is already busy, which is exactly when most businesses lose the most work.
It follows the escalation rules you set. It can transfer the caller, notify an on-call person, send an SMS or email, create a task, or capture a detailed message. Whoever receives it gets the caller's details and the reason for the call rather than just a name and a number.
Yes. Transfers can be triggered by what the caller asks for, the urgency, the department, the location, the time of day, or the on-call roster. Frontly collects the relevant details first and hands over with a spoken briefing, so the caller does not repeat the story they have just told.
Yes. Frontly checks availability and creates, reschedules or cancels bookings, either in its own scheduling system or in a connected platform. The exact behavior depends on the booking rules and the integration configured for your business, which we agree on during setup.
Yes, where the system exposes an OAuth2 or API-key integration. That covers calendars, CRMs, practice systems, property platforms and help desks. Integrations are what let Frontly complete an action during the call instead of generating another message for staff to process later. We confirm yours during setup before you commit.
Yes. You control the business information, the approved answers, the qualifying questions, the escalation rules, and which actions Frontly is allowed to take. Different workflows can run for business hours, after hours, individual locations, departments and caller types.
Through the Frontly dashboard as structured records: caller details, what they wanted, the outcome, the follow-up action, and the full transcript. The same information can be pushed by email or SMS, or into a connected CRM or booking system, so the right person sees it without logging in.
Your account and call records are stored and hosted in the region you sign up in: the United States, the European Union or the United Kingdom. Data is encrypted in transit and at rest. Delivering a live conversation also involves specialist speech and language providers, and our privacy page sets out that full data flow rather than reducing it to a slogan.
Recording is configurable and does not have to be switched on. Where recording or transcription is used, the greeting, the consent wording, who can access it, and how long it is kept are all configured around your business and your industry's requirements.
Yes. More than 40 languages, on the same number, either matched to each caller automatically or pinned to one. Quality varies across the set and depends on the voice and speech configuration selected, so any language you rely on should be tested before it goes into production. We would rather you hear it than take the claim on trust.
Voices and languagesWhy multilingual coverage is a hiring problem
Outbound calling is an enterprise capability, not part of the self-serve product. The platform can run approved outbound workflows such as reminders, confirmations and follow-ups, but the consent, caller-identification and calling-hours rules differ by country and by state, so we scope every outbound program with you before anything dials. Talk to us if you need it.
About an hour for a standard setup. The workflows are templated by industry, so most of the work is agreeing your call types, your hours and your escalation rules. Integrations, complex booking rules and multi-location escalation paths need more testing, and we tell you upfront if yours is one of them.
Frontly is a flat monthly rate in US dollars, with no per-call or per-minute charges, in three sizes that scale with your monthly call minutes. The comparison worth making is not the monthly price on its own, but against the bookings completed, the paid coverage removed, and the hire deferred.
Two options. Annual is paid upfront for 12 months at the lower rate and renews automatically, with no refund if you leave early. Month to month carries no commitment, can be canceled any time, and costs more per month. The one-off setup fee is waived on annual and charged on monthly. Current figures for both are on the pricing page.
When nearly every call needs specialist judgment, when almost all the work happens face to face, or when your call volume is so low that the occasional voicemail costs you nothing. We would rather say that upfront than sell you something that does not pay for itself.
Ready to Answer Every Call?
Set up your AI front desk in about an hour. No commitment beyond the plan you pick.